Last March, Kris Lamberson, better known by his competitive gaming name, FaZe Swagg, posted “Swagg – One Million Subscriber Montage” to his YouTube channel. The 10-minute video opens with a clip of the late rapper Nipsey Hussle explaining what allowed him to break through: “That’s why I call my thing a marathon. I’m not gonna portray this ultimate poise like I been had it figured out. Nah, I just didn’t quit.” From there, Lamberson’s subscribers see clips of the professional gamer as a child, and then as a basketball prospect, and then as an upstart streamer finding his voice. Through it all, Lamberson, via voiceover, walks through his journey from the bottom to the top of the gaming world. Near the end, over footage of him holding his Gold YouTube Play Button, the award sent out to commemorate reaching one million subscribers, Lamberson says: “I’m a perfect example of what hard work, determination, and having the right friends — what it can lead to! I’m not anything special, man. I just wanted it more than the next guy.”